Thoughts On Establishing Critical Details In Trademarkability

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This is business as usual for Urban Meyer. Maybe the Ohio State coach wont be able to hire somebody who can sell the program with as much passion and experience as Luke Fickell. Perhaps the timing isnt quite ideal as the Buckeyes prepare for the College Football Playoff while one of their co-defensive coordinators multitasks to get his new house in order after being hired as head coach at Cincinnati . And theres always the chance that at some point Meyer’s hiring hot streak might come to an end. Luke Fickell, left, is just the latest OSU assistant Urban Meyer has been tasked with replacing. Greg Bartram/USA TODAY Sports But if ever there was a move that feels safe to rule an eventual win for everybody involved long before its actually fair to judge the outcome, Fickells departure to take over the Bearcats seems a sure bet. Thats not at all to suggest Fickell wont be missed, because he has clearly improved as a coach over the past five years under Meyer. A defense that certainly wasnt living up to Ohio State standards even late in 2013 has developed into one of the most feared in the nation in the seasons since. And while Fickell hasnt done that all by himself, he deserves plenty of credit, particularly in rebuilding the Buckeyes’ linebacker corps. But hes ready to take over a program now after his uneven audition in the interim role in 2011, ahead of Meyer’s arrival. Fickell has earned that right, and his background and familiarity in the state of Ohio make him a great fit just down the interstate from Columbus in the Queen City. And for all that Fickell brought to the table, Meyer again gets to go out and flash the dynamic recruiting skills and eye for talent that dont apply just to finding players. Every time he has needed to fill out his staff on the defensive side of the ball, Meyer has shown a remarkable knack for replacing proven coaches with perhaps the best possible #trademarkability candidate available — in some cases because he has created a job market in which only he can shop. Everett Withers walks out the door, and Chris Ash jumps at the opportunity to learn under Meyer and eventually become a head coach himself. Mike Vrabel heads to the NFL, and Larry Johnson, arguably the nations best defensive-line coach, finally leaves Penn State to come mold the Buckeyes.

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